ABOUT ME
With a successful career journey from Chief Sales and Marketing Officer to a passionate architectural photographer with a focus on hotels, my professional trajectory has been marked by a dedication to capturing the essence of exquisite spaces.
With a keen eye for detail and a love for design, I now blend my expertise in marketing strategy creating visuals that showcase the unique stories woven within each hotel's architecture.
I bring a holistic perspective to my photography, ensuring that every image conveys not only the aesthetics but also the experiences.
Fusing my artistic flair with a strong corporate sales and marketing background has been pivotal in establishing me as an authorized photographer for global hotel groups like Kempinski and Accor. This unique blend of skills has enabled me to understand the intricacies of their branding, the essence of their guest experiences, and the visual narratives that resonate with their target audiences. By seamlessly merging my understanding of corporate objectives with a creative vision, I've been able to create photography that not only showcases architectural excellence but also aligns with the strategic branding goals of these renowned hotel groups. This harmonious integration of artistic sensitivity and corporate acumen has positioned me as a trusted partner in visually translating their distinctive identities into captivating imagery.
In the world of photography, where a mere three seconds can determine the impact of an image, I understand the immense significance of conveying emotions instantaneously. This realization has led me to meticulously curate every aspect of my shots. Before even clicking the shutter, I focus on crafting an atmosphere that resonates with the viewers. I thoroughly set the scene, ensuring that every element within the frame is orchestrated to contribute to the story I aim to tell maintaining a natural authenticity mostly using a natural light.
Each photograph I capture is a labor of love that doesn't end with the click of a button. Diligently reviewing each image, I am committed to preserving the authenticity and essence of the moment. When it comes to editing, my approach is to enhance the image while maintaining its true-to-life reflection. I believe in the power of post-processing to subtly elevate the visual experience without distorting the reality of the scene. By retaining the natural colors, textures, and lighting, I ensure that the final result resonates with the same emotions and sensations that were present when the photograph was taken. This dedication to authenticity, even during the editing process, is my way of honoring the beauty and depth that lie within each hotel's architecture, and of sharing those feelings with those who view my work.